Privacy Policy — ROUTE RUSH

Last updated: 2026-08-26 Applies to: Android app net.routerush.game

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🔴 Rule for editing this document

It must not differ from what the app actually does — not by a single line.

An earlier version stated "no ads, no ad SDK, no permissions requested"

while the app already shipped an advertising SDK. A policy that describes

the app as more privacy-friendly than it is is still a false statement.

When an SDK is added or removed, this file and PLAY_DATA_SAFETY.md

are updated in the same commit.

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1. At a glance

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2. Stored on your device only

To let you continue where you left off, the following is saved in the app's storage (localStorage) on your device. It is not sent to our servers.

• Level progress, per-level best records, star ratings
• Win streaks, daily challenge participation
• City growth state and owned cosmetic items
• Settings such as sound, reduced motion, and language
• Number of ads watched (the minimum needed to respect the daily cap)

Uninstalling the app removes all of this.

Music you add yourself

If you choose a music file in Settings, it is stored on your device (IndexedDB) only and is never uploaded.

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3. Advertising — Google AdMob

This app shows rewarded ads.

What the ad SDK may process

Google may process the following to serve, measure, and protect ads:

• Advertising ID (AAID)
• Device and app information (model, OS version, app version, language,

coarse location)

• Ad interaction data (impressions, clicks, completion)
• IP address

Google processes this as an advertising provider. We do not collect or store it ourselves.

Google's practices: https://policies.google.com/technologies/ads

Your choices

• Android Settings → Privacy → Ads → Delete advertising ID
• In the European Economic Area, the UK, and other regions where it is

required, a consent screen appears when the app starts. You can change your choice at any time via [Privacy options] in the app's Settings. (This menu is hidden in regions where it does not apply.)

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4. Analytics — Google Analytics for Firebase

We collect usage statistics to improve the game.

🔴 Nothing is stored before consent

Consent is determined by Google's User Messaging Platform (UMP), which passes the result directly to the analytics SDK (Consent Mode). The default state before consent is denied, so no personally identifying data is stored.

The app does not turn this on or off itself — a single authority avoids conflicting signals.

Ad consent and analytics consent are separate. You may decline ads while allowing analytics, or the reverse.

What is collected

Event records describing how the game is used:

`` app open · first open game start · complete · fail · retry daily challenge start · complete share opened · share completed ad offered · started · completed language changed · settings opened ``

The values attached to each event are restricted to:

`` mode · level · result · score · turns · stars language · is_new_record · version · streak reason (failure code) · bonus · retries ``

🔴 Never collected

`` Name · email · phone number · address · contacts Any free text you type Raw advertising ID · Android ID · IMEI · MAC address Any persistent identifier we generate ourselves ``

The app code contains an allow-list; anything not on it is not sent.

🔴 Advertising ID collection is disabled on the analytics side (google_analytics_adid_collection_enabled = false). The advertising ID is used for ads (AdMob) only, never for analytics.

Firebase Analytics may also process device and app information together with an automatically generated app instance ID. Details: https://firebase.google.com/support/privacy

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5. Permissions the app declares

Not requested: location, contacts, camera, microphone, photos/files, phone, SMS, notifications, calendar.

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6. Retention and deletion

Retention periods

We do not hold information that identifies you, so we cannot act on a person-specific deletion request. Instead we provide a way to turn analytics collection off (section 4).

To request deletion, email the address in section 9 and say which app (ROUTE RUSH) the request is about.

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7. Children

This game contains no violence, horror, gambling, chat, user-generated content, or purchases.

Because it includes advertising and analytics, it is not distributed in the Designed for Families programme. The target age range is shown according to Google Play's content rating process.

We do not knowingly collect personal information from children under 13 (or the applicable age in your region).

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8. Third parties

We do not provide personal information to third parties ourselves.

Advertising and analytics SDKs mean Google processes data under its own policies.

• Google Privacy Policy: https://policies.google.com/privacy
• Google Advertising: https://policies.google.com/technologies/ads
• Firebase Privacy: https://firebase.google.com/support/privacy

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9. Contact

Email: chgustn@gmail.com

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10. Change history